Alexander König Winqvist—Portfolio
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THROUGH REBELLIOUS EYES


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I created a brochure for a fairly new company founded in San Francisco named Warby Parker. They have an intriguing brand story that speaks of three students who realized that the eyewear industry is basically a monopoly. They became a rebel company, who implemented a core value of helping people with their sight problem instead of just creating a profitable company. I picked up on this idea and put my focus on the rebel side. I used strong colors and strong imagery in my design to show their rebellious side together with collages made out of different peoples faces to show that eyewear is meant to be for everyone.

key words

Rebellious

Creative

Inviting

 

CATEGORY

Promotional Brochure–School Project

DURATION

10 weeks

INSTRUCTOR

Eszter Clark

 

THROUGH REBELLIOUS EYES—REBRANDING

 
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