Alexander König Winqvist—Portfolio
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IT ALL STARTED WITH A DREAM


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The assignment was to pick a suitable company and create a promotional piece of our own choice  for them. What we created could vary in form depending on what made sense for the company and our own image of the brand. 

I chose Levi Strauss & Co. because it is a San Francisco based apparel company that has a rich historic connection to the city itself. My concept was based on this rich history and around Levi’s being the original producer and inventor of jeans. The finished piece became a mix between a display of the lifestyle Levi’s promotes and an homage to the city of San Francisco. I wanted to make the book feel like the city. I made use of the blue color of the denim and the red color of the Golden Gate bridge, which is also what Levi’s are doing. 

key words

Homage

Hands on

Simple

CATEGORY

Cosmetics Packaging—School Project

Duration

10 weeks

 

IT ALL STARTED WITH A DREAM—PROMOTIONAL BRANDING

 
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